MC&Co. is a collaboration of globally experienced consultants with extensive experience in brand, product development, merchandise architecture, and marketing within the home lifestyle consumer goods sector. With a proven, unique and industry-leading approach we help businesses in manufacturing, wholesale, and retail channels to create clear product goals that reflect their brand values ensuring profitable product and marketing strategies.
Working from Byron Bay in Australia, our collaborations stretch both domestically and globally.
Businesses can become lost and confused in aligning product to brand, marketing, target audiences, and new trends.
We collaborate with you to create an innovative strategy that is reflected in all elements of your organisation including your brand, products, marketing, and sales approach.
At MC&Co., we know that when all these factors align, magic happens. Fantastic results do happen. But you need an independent eye, a detached point of view, to envision and conjure these results. And that is what we do.
We use the MC&Co. “P Process” to help you assess your business from a new perspective.
This process, when matched with our “Trend Wheel” process ensures you have the best products for your customer. Our project management system ensures on time, on budget implementation of an aligned experience.
We are passionate about our mission to help businesses return to Commercial Entrepreneurship in all areas but most importantly, with product. Because – PRODUCT IS KING.
Want to see some success stories? Find out how we have helped bring success to a range of global clients.
Michael is a wonderfully inspiring international brand and product development "guru" when it comes to working within the homewares, furniture, and lighting arenas.
Michael has highly developed skills in product development, which he manages through a series of meticulous processes ensuring product adaptation and alignment with target market as well as disciplined compliance with range assortment plans.
Michael has an extra-ordinary ability to comprehend strategic and businesses imperatives and to be able to match merchandise development and its presentation to the customer to deliver to those imperatives. He understands all of the inputs and how to get the best output. His single greatest skill is the way he can inspire and lead a team of people to achieve better than their best.
I would say, Michael Cleghorn, deserves an 11 out of 10 for the work he's done for Manila FAME.
We give our passion for business success to you. We collaborate with you to bring innovation of brand and product development, and a marketing plan which will grow your business and give you a significant ROI.
Meet part of our team of creative, collaborative professionals.
Our product developments have been seen in these world-class retailers.
Our team has an incredible number of years of experience in marketing, branding, product development, and more. We feel our opinion counts, our opinion carries weight and our opinion matters. And this is why we’re sharing our opinion with you.