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About Us

Trend Consultants to Home and Lifestyle Brands

MC&Co is a collaboration of globally experienced consultants with extensive experience in brand, product development, merchandise architecture, and marketing within the home lifestyle consumer goods sector.

With a proven, unique and industry-leading approach we help businesses in manufacturing, wholesale, and retail channels to create clear product goals that reflect their brand values ensuring profitable product and marketing strategies.

Working from Byron Bay in Australia, our collaborations are both domestic and global.

MC&Co are consistantly researching, forecasting and reporting on global home and lifestyle trends.

Our Key People

Michael Cleghorn

Managing Director

Michael is the MC in MC&Co. He has over 30 years of experience in retail manufacturing and wholesale environments, in multiple Senior Executive roles with key strategic planning. Michael has global connections with major retailers and deep connections and understanding of Asian manufacturing. This gives him industry insights, knowledge, which he brings to all of his clients without breaking confidence.

Connect with Michael on LinkedIn.

Steven Worthy

Creative Director

Steve is MC&Co’s Creative Director. He has an enviable career in creative arenas as well being instrumental in all the work MC&Co do towards all trend research, presentations, video, imagery and social media. He manages all the all the interpretations of trend that leads to Product Development. He is hands on, and involved in all steps of the process.

Connect with Steven on LinkedIn

Guyon Collins

Senior Business Consultant

Guyon’s is the talent behind MC&Co’s Go-to-Market consulting services. He also manages MC&Co’s new business development and client relationships.

Guyon applies logical processes and insights to intelligent business decisions regarding retail manufacturing and wholesale. He also implementations business diagnostic and strategy programs.

Contact with Guyon on LinkedIn

Danni Hosking-Haley

Senior Consultant

Danni is MC&Co’s Senior Consultant in colour, homeware design & works closely with Steven on trend research.

With over 20 years experience in the home & lifestyle industries, as well as recently repositioning Country Road as Head of Design for homewares, Danni brings a sound understanding & knowledge of product development with passion and flair. 

Contact with Danni on LinkedIn

Linda Simpson

U.S.A. Partner

Linda Simpson is the founder of Imagination Network ™, an established global consulting group that delivers predictive lifestyle forecasts and strategic branding & licensing coupled with design & foreign product development focusing on Home Furnishings, Décor, Tabletop & Soft Home.  

Linda is partnering with MC&Co. to deliver lifestyle intelligence to North American retailers and importers including brand awareness, generational desires, and  current experiential retailing & social marketing trends.

Contact with Linda on LinkedIn

Why Us?

Is your brand lost in a sea of sameness, with stagnating sales and other brands dominating your market? Then you need a commercially differentiated product assortment that is aligned to your brand and delivers profit and growth.

If you are challenged to create an innovative trend strategy. If you are overwhelmed by trend noise. If you are struggling to get your buyers, product developers, marketing and operations team on the same page, then we can help.

If you want to confidently own a commercially viable and relevant trend to your home and lifestyle consumer goods brand, then we can help.

We bring years of vision, design and trend expertise to help you align your brand, products, marketing and sales. We know strategic trend alignment creates results.

Where have we been seen?

Our product developments have been seen in these world-class retailers.


“Michael is a wonderfully inspiring international brand and product development "guru" when it comes to working within the homewares, furniture, and lighting arenas..”

Linda Simpson

Imagination Network

“Michael has highly developed skills in product development, which he manages through a series of meticulous processes ensuring product adaptation and alignment with target market as well as disciplined compliance with range assortment plans..”

Iain Campbell – Former Managing Director

Strandbags Group

“MC&Co's robust process of identifying and interpreting global trend is second to none. The level of detail in and commercial application of their process is profit focus and relevant from a market leading position. love their work..”

Danni Hosking Haley-Head of Homeware

Country Road

Read More Testimonials

Understand our Trend Intelligence

Be the first to know about emerging trends for home and lifestyle brands and our trend intelligence by registering here.

Our Services

From consultancy to workshops, we provide a range of services to help home and lifestyle brands deliver authentic, commercially differentiated products.

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