In this article, I talk about a real life application of the MC&Co Trend Wheel. This is the process of aligning a home and lifestyle brand’s customer, with the global trends we have identified and classified as commercially relevant and profitable.
In this article, I talk about the 5 key influences that impact on global consumer trends. I showcase 10 of the key trends we have identified that are relevant to home and lifestyle brands for 2020-2021. We are all aware that consumers […]
In this article, we discuss the key messages from the 2019 Trade Shows across the world. We take the highlights, the notable items, the colours, textures and materials relevant to the home and lifestyle product industry to save you both time and […]
In this article, we talk about the highlights of our recent 2020-2021 Trend Opinion presentations that were held in both Melbourne and Sydney. Discover how to determine which of the 24 trends we identified might be right for your brand. It is […]
In this article you will learn the principles of one of our proven new product review models. This is one of many models we use with our Home and Lifestyle (in particular Furniture and Homeware) clients to help them establish “Best Fit” […]
Towards the end of every calendar year there is a flurry of announcements relating to colour. Paint companies in the UK, USA and Australia all have their say on the Colour of the Year. The big question for Home and Lifestyle product […]
In early March, I spent a couple of weeks in Chicago. I attended the 2018 International Housewares Association Home and Housewares Show (IHA). I had a fantastic time meeting a lot of people, mingling with creatives, entrepreneurs and industry experts in the […]
There is a rule in storytelling – show don’t tell. If you tell an audience what is going on, the impact of your story is not as powerful, not as memorable. Don’t say – it was raining. Instead, writers are educated to […]
As marketers, we are always searching for the new idea, the new trend, the new concept to bring to market that will inspire our customers to buy. New is great however, our experience is that sometimes we can become too obsessed with […]
Most lifestyle businesses feel the need to continually present fresh and aspirational products that inspire new ways of self-expression for their customers. Whilst working within the latest trends is usually a useful way to do this, the challenge we find many businesses […]
We are all aware that consumers are influenced by trend. Trends allow us as marketers, to create freshness within our offer and drive aspiration for our clients. With an ever-increasing focus on home lifestyle both in social media and television, the management […]
When is the right time to introduce a new trend to market? When is a good time to exit a trend? Knowing the answers to these questions is vital if you are to keep ahead of the curve on trends and styles. […]
Michael Cleghorn is the ‘MC’ in MC&Co. For those of you not familiar with Michael’s story, he’s enjoyed over 20 years in the design and interior fashion industry, including executive roles with several iconic retail and merchandising brands. Gaining world-class experience and […]
One of our recent favourite projects has been the creation and management of Bzyoo. Bzyoo is quickly becoming a significant emerging global brand of tabletop and active living products. The brand essence and passion of Bzyoo is “Creating beauty in everyday products” […]
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From consultancy to workshops, we provide a range of services to help home and lifestyle brands deliver authentic, commercially differentiated products.