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Learn more about latest trends, brand and product development, merchandise architecture and marketing.

A Real Life Application of the MC&Co Trend Wheel

July 7, 2019

In this article, I talk about a real life application of the MC&Co Trend Wheel. This is the process of aligning a home and lifestyle brand’s customer, with the global trends we have identified and classified as commercially relevant and profitable.

Is There A Definitive Colour of the Year?

February 4, 2019

Towards the end of every calendar year there is a flurry of announcements relating to colour. Paint companies in the UK, USA and Australia all have their say on the Colour of the Year. The big question for Home and Lifestyle product […]

This Island Life for Your Home

April 12, 2018

In early March, I spent a couple of weeks in Chicago. I attended the 2018 International Housewares Association Home and Housewares Show (IHA). I had a fantastic time meeting a lot of people, mingling with creatives, entrepreneurs and industry experts in the […]

Expressing Brand Values Through Product

February 8, 2018

There is a rule in storytelling – show don’t tell. If you tell an audience what is going on, the impact of your story is not as powerful, not as memorable. Don’t say – it was raining. Instead, writers are educated to […]

The 5 Key Influencers Driving Global Design Trends

January 12, 2018

We are all aware that consumers are influenced by trend. Trends allow us as marketers, to create freshness within our offer and drive aspiration for our clients. With an ever-increasing focus on home lifestyle both in social media and television, the management […]

Introducing and Exiting a Trend

January 12, 2018

When is the right time to introduce a new trend to market? When is a good time to exit a trend? Knowing the answers to these questions is vital if you are to keep ahead of the curve on trends and styles. […]

Meet Michael Cleghorn

January 12, 2018

Michael Cleghorn is the ‘MC’ in MC&Co. For those of you not familiar with Michael’s story, he’s enjoyed over 20 years in the design and interior fashion industry, including executive roles with several iconic retail and merchandising brands. Gaining world-class experience and […]

Bzyoo – A Growing Global Brand Led by MC&Co.

January 12, 2018

One of our recent favourite projects has been the creation and management of Bzyoo. Bzyoo is quickly becoming a significant emerging global brand of tabletop and active living products. The brand essence and passion of Bzyoo is “Creating beauty in everyday products” […]

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