The Opinion

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Our team has an incredible number of years of experience in marketing, branding, product development and more. We feel our opinion counts, our opinion carries weight and our opinion matters. And this is why we’re sharing our opinion with you.

In this article, we talk about the highlights of our recent 2020-2021 Trend Opinion presentations that were held in both Melbourne and Sydney. Discover how to determine which of the 24 trends we identified might be right for your brand. It is...

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In this article you will learn the principles of one of our proven new product review models. This is one of many models we use with our Home and Lifestyle (in particular Furniture and Homeware) clients to help them establish “Best Fit”...

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  Towards the end of every calendar year there is a flurry of announcements relating to colour. Paint companies in the UK, USA and Australia all have their say on the Colour of the Year. The big question for Home and Lifestyle product...

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  In early March, I spent a couple of weeks in Chicago. I attended the 2018 International Housewares Association Home and Housewares Show (IHA). I had a fantastic time meeting a lot of people, mingling with creatives, entrepreneurs and industry...

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