The Opinion

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Our team has an incredible number of years of experience in marketing, branding, product development and more. We feel our opinion counts, our opinion carries weight and our opinion matters. And this is why we’re sharing our opinion with you.

  In early March, I spent a couple of weeks in Chicago. I attended the 2018 International Housewares Association Home and Housewares Show (IHA). I had a fantastic time meeting a lot of people, mingling with creatives, entrepreneurs and industry...

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  There is a rule in storytelling - show don’t tell. If you tell an audience what is going on, the impact of your story is not as powerful, not as memorable. Don’t say - it was raining. Instead, writers are educated to describe street...

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  As marketers, we are always searching for the new idea, the new trend, the new concept to bring to market that will inspire our customers to buy. New is great however, our experience is that sometimes we can become too obsessed with the new...

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  When is the right time to introduce a new trend to market? When is a good time to exit a trend? Knowing the answers to these questions is vital if you are to keep ahead of the curve on trends and styles. If you know when a trend is on...

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