Bzyoo – A Growing Global Brand Led by MC&Co.

January 12, 2018

 

One of our recent favourite projects has been the creation and management of Bzyoo.

Bzyoo is quickly becoming a significant emerging global brand of tabletop and active living products. The brand essence and passion of Bzyoo is “Creating beauty in everyday products” and the brand is certainly delivering on this promise. The company behind Bzyoo (our client), has been in business successfully for over thirty years and has substantial international connections with leading retailers. Three years ago, they approached MC&Co. to help them bring a new brand and a new product concept to the world, and so Bzyoo was born.

The company was already producing high-quality products when we met, exporting to distributors and retail outlets around the world. What they wanted from us was a vibrant brand, a global showcase of tabletop items. They wanted ‘active life products’ and they wanted to integrate and focus on their core factory relationships to ensure that the products could be produced with efficiency and strategic power. It was a wide, open brief. Whilst some people might be intimidated by something so open to interpretation, to us, it was a challenge we accepted with confidence.

The team at MC&Co. created all the elements of Bzyoo from this open brief. We conceptualised and managed a full brand development, product development, and marketing strategy. We also refined and implemented the entire go to market process within the client’s sales and marketing structure. We collaborated with various artists to produce shapes, colours, and designs which will endure the test of time.

We produced:

We became brand ambassadors for Bzyoo; attending key retailer meetings, managing all global sales enquiries, distributor relationships and more. MC&Co. became an integral part of their team, which is still ongoing to this day. We work with their teams to build skills and capability. Helping this powerful Asian brand understand the global market.

Bzyoo is now quickly emerging as an exciting new global brand selling products across 5 continents. The brand has a focus on “everyday beauty”, which means simple designs but bold statements. We created Bzyoo to stand out, disrupt what you would normally expect from casual tableware. We took the notion of ‘active life products’ and made them stand out in the marketplace.

In the background to all of this, we researched different markets around the world and the different qualities of the customers. We then brought this information back and streamlined the manufacturing process, so each factory produced products to their strengths. It was an amazing saving in production costs, which translated to the bottom line for our client.

And what did all this achieve? Growth in business across 5 continents in just eighteen months. Plus, significant retailer engagement and commitment. And Bzyoo is still growing today.

Here at MC&Co., we put our tried and tested methods to work with a global manufacturing company, and great things happened. Sales, profit, and business growth, naturally, but also a brand profile and a global footprint in people’s imagination grew. This is just one of the successes we pride ourselves on.

We can also help your business. If what you read sounds inspiring, sounds like something you’d like for your business? Get in touch and let’s see how we can help you produce commercially leading furniture and homewares products within an aligned brand experience.