Category : Hard

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In this article, we talk about the highlights of our recent 2020-2021 Trend Opinion presentations that were held in both Melbourne and Sydney. Discover how to determine which of the 24 trends we identified might be right for your brand. It is...

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  There is a rule in storytelling - show don’t tell. If you tell an audience what is going on, the impact of your story is not as powerful, not as memorable. Don’t say - it was raining. Instead, writers are educated to describe street...

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  When is the right time to introduce a new trend to market? When is a good time to exit a trend? Knowing the answers to these questions is vital if you are to keep ahead of the curve on trends and styles. If you know when a trend is on...

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  One of our recent favourite projects has been the creation and management of Bzyoo. Bzyoo is quickly becoming a significant emerging global brand of tabletop and active living products. The brand essence and passion of Bzyoo is...

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  Most lifestyle businesses feel the need to continually present fresh and aspirational products that inspire new ways of self-expression for their customers. Whilst working within the latest trends is usually a useful way to do this, the...

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