Category : Hard

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  There is a rule in storytelling - show don’t tell. If you tell an audience what is going on, the impact of your story is not as powerful, not as memorable. Don’t say - it was raining. Instead, writers are educated to describe street...

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  When is the right time to introduce a new trend to market? When is a good time to exit a trend? Knowing the answers to these questions is vital if you are to keep ahead of the curve on trends and styles. If you know when a trend is on...

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  One of our recent favourite projects has been the creation and management of Bzyoo. Bzyoo is quickly becoming a significant emerging global brand of tabletop and active living products. The brand essence and passion of Bzyoo is...

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  Most lifestyle businesses feel the need to continually present fresh and aspirational products that inspire new ways of self-expression for their customers. Whilst working within the latest trends is usually a useful way to do this, the...

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