Category : Soft

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In this article you will learn the principles of one of our proven new product review models. This is one of many models we use with our Home and Lifestyle (in particular Furniture and Homeware) clients to help them establish “Best Fit”...

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  Towards the end of every calendar year there is a flurry of announcements relating to colour. Paint companies in the UK, USA and Australia all have their say on the Colour of the Year. The big question for Home and Lifestyle product...

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  In early March, I spent a couple of weeks in Chicago. I attended the 2018 International Housewares Association Home and Housewares Show (IHA). I had a fantastic time meeting a lot of people, mingling with creatives, entrepreneurs and industry...

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  There is a rule in storytelling - show don’t tell. If you tell an audience what is going on, the impact of your story is not as powerful, not as memorable. Don’t say - it was raining. Instead, writers are educated to describe street...

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  As marketers, we are always searching for the new idea, the new trend, the new concept to bring to market that will inspire our customers to buy. New is great however, our experience is that sometimes we can become too obsessed with the new...

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