Category : Trend Inspirations

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  In early March, I spent a couple of weeks in Chicago. I attended the 2018 International Housewares Association Home and Housewares Show (IHA). I had a fantastic time meeting a lot of people, mingling with creatives, entrepreneurs and industry...

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  As marketers, we are always searching for the new idea, the new trend, the new concept to bring to market that will inspire our customers to buy. New is great however, our experience is that sometimes we can become too obsessed with the new...

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  We are all aware that consumers are influenced by trend. Trends allow us as marketers, to create freshness within our offer and drive aspiration for our clients. With an ever-increasing focus on home lifestyle both in social media and...

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