I am a creative spirit . I find joy in beautiful things.
While studying Architecture I worked in my Aunt’s gorgeous gift store. It was here I found my calling for homewares and the retail experience. I am obsessed with great design, passionate about colour and thrive when working with like minded creative people.
For the past 30 years I have enjoyed a professional career in the gifts and homewares industry. My unique eye, creative vision and empathy for the customer has been developed & honed from roles in buying and product development with companies such as Myer, Swing Gifts and my own store -Station 1857.
I was fortunate to meet Michael more than ten years ago when he was Creative Director at Freedom and I was the Buyer at Swing Gifts. We instantly hit it off thanks to our mutual respect for each other and our passion for great design. I worked on a significant amount of product development of Home Décor products and Christmas items with Michael and his team. It is a friendship that has lasted and one that I cherish.
A couple of years ago I took the plunge and decided to go out on my own as an independent consultant and started my business – ‘The D Project’. I reached out to Michael to see what he was doing and where he was going. We met, shared a coffee and within a year I was working with the MC&Co team.
I am thrilled to be a part of the MC&Co team as Strategic Product Development Manager.
I work with Michael to create the Strategy and then I lead the Product Development Process. I develop the types of products to be marketed into stores. I design specific products to match the Client’s brand values and strategy. Once a product is developed and a strategy developed, I sign off and let the next team take over.
My biggest achievement thus far for MC&Co was delivering an 80 SKU “Back-To School” program for a client in the United Kingdom. I started working with the client in April 2017. I worked with Michael and Steve to plot the client’s Brand on the MC&Co Trend Wheel and establish where they would achieve the best sales results. We produced something that looked 80’s inspired and fantastic.
My advice for anyone out there looking to work with MC&Co, looking at a new product line or strategy-
Take a risk!
So many people live in fear and safety, but to be the best, you have to conquer fear and take a calculated risk. And that is what we’re here to do. We show people the way to commercialise trend whilst remaing focussed on efficient Merchandise Management. And to do that you need to change, and trust the process of change.
“I enrich people’s lives with beautiful plans and products. I am here to imagine & to deliver a vision. I was created to create! ”
Imagine having Danni working on your next product development project. Imagine having the whole MC&Co team guiding your company to greatness. Take the step from imagination to reality. Email us – email@example.com or all +61 (2) 6887 0799 and lets start the conversation.