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Bzyoo – The client, a sizable Asian trading company with a global client base and over 30 years of experience in homewares and lifestyle products asked MC&Co for help.

The Project

Our brief was to create a new global brand of casual tabletop products, kitchenware and ‘Active Life’ products. All products were to be manufactured in their key factories in Asia. It was an open brief which required the creation of a brand and product proposition to achieve their global distribution vision.

MC&Co lead and became a key part of the Bzyoo team. We developed of over 600 new products for a global audience. We created an engaging social media platform and a full website strategy. MC&Co. planned merchandise booths at major global trade fairs and managed all global sales enquiries resulting from these fairs.

MC&Co became brand ambassadors for Bzyoo, and we still are to this day.

The Brand Work

We were trusted to work autonomously to create the Bzyoo brand with a focus on ‘everyday beauty’. We gave Bzyoo a simple yet bold identity and proposition.

The Product Work

MC&Co created full product hierarchy templates and assortment plans which reflected the identified factories, key strengths whilst also focussing each factory to an aligned and existing retail collection.

We collaborated with artists and designers from around the world, creating enduring shapes and colours. We mixed tabletop materials in new and exciting ways to create indoor/outdoor assortments.

The result was sales to over 12 countries in just 18 months.

The Sales Work

As sales grew, we added a resource at MC&Co to develop and deliver global go-to-market strategies. We manage key distributor and customer relationships.

MC&Co promotional video for Bzyoo

Our Projects

Discover how we have collaborated with businesses to help them develop innovative strategies that align product, brand, marketing, target audiences, and latest trends.

Latest Articles

Our team has many years of experience in marketing, branding, product development, and more. Learn from our experience marketing products and building successful global brands…


We help you make sense of trend. Enjoy a preview of our home lifestyle trend intelligence. Discover how the right strategic trend decisions will help your business grow.

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Understand our Trend Intelligence

Be the first to know about emerging trends for home and lifestyle brands and our trend intelligence by registering here.

Where have we been seen?

Our product developments have been seen in these world-class retailers.


“Michael is a wonderfully inspiring international brand and product development "guru" when it comes to working within the homewares, furniture, and lighting arenas..”

Linda Simpson

Imagination Network

“Michael has highly developed skills in product development, which he manages through a series of meticulous processes ensuring product adaptation and alignment with target market as well as disciplined compliance with range assortment plans..”

Iain Campbell – Former Managing Director

Strandbags Group

“MC&Co's robust process of identifying and interpreting global trend is second to none. The level of detail in and commercial application of their process is profit focus and relevant from a market leading position. love their work..”

Danni Hosking Haley-Head of Homeware

Country Road

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