Bzyoo – The client, a sizable Asian trading company with a global client base and over 30 years of experience in homewares and lifestyle products asked MC&Co for help.
Our brief was to create a new global brand of casual tabletop products, kitchenware and ‘Active Life’ products. All products were to be manufactured in their key factories in Asia. It was an open brief which required the creation of a brand and product proposition to achieve their global distribution vision.
MC&Co lead and became a key part of the Bzyoo team. We developed of over 600 new products for a global audience. We created an engaging social media platform and a full website strategy. MC&Co. planned merchandise booths at major global trade fairs and managed all global sales enquiries resulting from these fairs.
MC&Co became brand ambassadors for Bzyoo, and we still are to this day.
The Brand Work
We were trusted to work autonomously to create the Bzyoo brand with a focus on ‘everyday beauty’. We gave Bzyoo a simple yet bold identity and proposition.
The Product Work
MC&Co created full product hierarchy templates and assortment plans which reflected the identified factories, key strengths whilst also focussing each factory to an aligned and existing retail collection.
We collaborated with artists and designers from around the world, creating enduring shapes and colours. We mixed tabletop materials in new and exciting ways to create indoor/outdoor assortments.
The result was sales to over 12 countries in just 18 months.
The Sales Work
As sales grew, we added a resource at MC&Co to develop and deliver global go-to-market strategies. We manage key distributor and customer relationships.