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Gro Urban Oasis

Gro Urban Oasis is a lifestyle concept,  where simply living better comes to life through a range of inspirational plants, pots and contemporary styling. Our client, Gro, saw indoor plants are the new accessory for Millennials.

“Gro Urban Oasis is affectionately referred to as ‘a little branch of Eden’.  Eden Gardens is a lush oasis of plant life located in Sydney and Brisbane. They’ve been enriching peoples lives with plants for years but decided to branch out to smaller footprints in more accessible locations.”

The Project

We were engaged to create and source commercially differentiated products that appeal to a younger audience who is attracted to ethical sourcing and hand-made products.

The Product Work

We determined that the key competitive advantage would be exclusive product. We assessed the opportunities and recommended direct sourcing from our network of Asian factories.

We travelled to the Phillipines and Vietnam to design unique, hand-made products.

The Presentation Work

MC&Co created an adaptable thematic approach to the collections as well as detailed, easily implementable Plan-o-grams.

The result is a consistent, differentiated aesthetic within a multi outlet network.

Our Projects

Discover how we have collaborated with businesses to help them develop innovative strategies that align product, brand, marketing, target audiences, and latest trends.




Latest Articles

Our team has many years of experience in marketing, branding, product development, and more. Learn from our experience marketing products and building successful global brands…




Trend

We help you make sense of trend. Enjoy a preview of our home lifestyle trend intelligence. Discover how the right strategic trend decisions will help your business grow.


Kooky Kitsch

Eclectic, individual, retro and bold. Late 60’s groovy-ness, 70’s playboy mansions and early 80’s Miami vibes are celebrated in grand gestures. Trip back in time to the hedonistic daze.

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Island Azure 2019

Island Azure is awash with soft blues & dazzling deep oceanic tones. Perfectly teamed with turquoise, natural “woody” textures & pure white.

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Spice Road 2019

Where Desert Craft is about dusty arid landscapes, this trend is about the oasis. Palettes range from vivid to dusty and monochromatic. It’s a “drop of pop” into the desert.

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Island Verde 2019

Continuing the Crusoe theme, the ocean is overtaken by the shoreline. Natural fibres and weaving are key elements of this interior/exterior trend.

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Understand our Trend Intelligence

Be the first to know about emerging trends for home and lifestyle brands and our trend intelligence by registering here.

Where have we been seen?

Our product developments have been seen in these world-class retailers.

Testimonials

“Michael is a wonderfully inspiring international brand and product development "guru" when it comes to working within the homewares, furniture, and lighting arenas..”

Linda Simpson

Imagination Network

“Michael has highly developed skills in product development, which he manages through a series of meticulous processes ensuring product adaptation and alignment with target market as well as disciplined compliance with range assortment plans..”

Iain Campbell – Former Managing Director

Strandbags Group

“MC&Co's robust process of identifying and interpreting global trend is second to none. The level of detail in and commercial application of their process is profit focus and relevant from a market leading position. love their work..”

Danni Hosking Haley-Head of Homeware

Country Road

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