Gro Urban Oasis is a lifestyle concept, where simply living better comes to life through a range of inspirational plants, pots and contemporary styling. Our client, Gro, saw indoor plants are the new accessory for Millennials.
“Gro Urban Oasis is affectionately referred to as ‘a little branch of Eden’. Eden Gardens is a lush oasis of plant life located in Sydney and Brisbane. They’ve been enriching peoples lives with plants for years but decided to branch out to smaller footprints in more accessible locations.”
We were engaged to create and source commercially differentiated products that appeal to a younger audience who is attracted to ethical sourcing and hand-made products.
The Product Work
We determined that the key competitive advantage would be exclusive product. We assessed the opportunities and recommended direct sourcing from our network of Asian factories.
We travelled to the Phillipines and Vietnam to design unique, hand-made products.
The Presentation Work
MC&Co created an adaptable thematic approach to the collections as well as detailed, easily implementable Plan-o-grams.
The result is a consistent, differentiated aesthetic within a multi outlet network.