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Manila Fame

Manila Fame is a globally recognised International Trade Fair. It showcases the diverse range of Philippine products. The Philippines Department of Trade and Industry identified that this major Trade Fair for home lifestyle products was showing signs of declining popularity. Traffic, and more importantly, sales were declining.

The Project

We engaged with the Centre of International Trade Exhibitions and Missions to create and implement a strategy to rebrand the Philippines as a credible source to discover innovative and world-class products.

A look at Manila fame 2012

Four main industries were identified. These key groups were brought together to align and foster a common purpose for future growth within the global marketplace. The four key industries were Housewares, Furniture, Jewellery and Christmas products. Our challenge was to highlight the talents and abilities of both small and large manufacturers in the Philippines.

The Brand Work

We brought together industry leaders from key manufacturing and design sectors. These stakeholders collaborated with government officials over a 4-day workshop. We dissected, disrupted and challenged the historical approaches to “Brand Philippines”. Together we conceptualised, defined and delivered a modernised brand vision and identity. In conjunction with the Philippines government, we designed new logos, trade fair themes. New visitor journeys were also created.

The Product Work

We worked with over 40 factories. We worked in collaboration with Linda Simpson of Imagination Network USA. More than 6000 products were created to link to 3 key trend displays during the Manila Fame Exhibitions in April and October. This gave these international buyers a fully realised interpretation of the potential product alignment which was possible from the Philippines.

The Presentation Work

We created three 600 square metre displays for each of the trade fairs. Each display included over 2000 products. These concepts we presented in a full retail environment.

Our Projects

Discover how we have collaborated with businesses to help them develop innovative strategies that align product, brand, marketing, target audiences, and latest trends.

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Our team has many years of experience in marketing, branding, product development, and more. Learn from our experience marketing products and building successful global brands…


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Where have we been seen?

Our product developments have been seen in these world-class retailers.


“Michael is a wonderfully inspiring international brand and product development "guru" when it comes to working within the homewares, furniture, and lighting arenas..”

Linda Simpson

Imagination Network

“Michael has highly developed skills in product development, which he manages through a series of meticulous processes ensuring product adaptation and alignment with target market as well as disciplined compliance with range assortment plans..”

Iain Campbell – Former Managing Director

Strandbags Group

“MC&Co's robust process of identifying and interpreting global trend is second to none. The level of detail in and commercial application of their process is profit focus and relevant from a market leading position. love their work..”

Danni Hosking Haley-Head of Homeware

Country Road

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