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Zak! designs Europe

Zak! is famous in Europe for dinner-ware, drink-ware, trays, kitchen prep. and giftware items. The team was struggling to create an updated product direction.

The Project

MC&Co were approached to re-invigorate their product collection for the European market.

The Brand Work

Using our Trend Intelligence, we identified which trends were relevant to the brand and it’s customer.

The Product Work

In collaboration with our client, we created innovative artwork, latest textures and a layered aesthetic to produce a reinvigorated product range. The collection was not only seasonally relevant but also addressed the geographical and cultural sensitivities within Europe.

The Presentation

MC&Co created emotive marketing video’s using studio photography.

Our Projects

Discover how we have collaborated with businesses to help them develop innovative strategies that align product, brand, marketing, target audiences, and latest trends.




Latest Articles

Our team has many years of experience in marketing, branding, product development, and more. Learn from our experience marketing products and building successful global brands…




Trend

We help you make sense of trend. Enjoy a preview of our home lifestyle trend intelligence. Discover how the right strategic trend decisions will help your business grow.


Kooky Kitsch

Eclectic, individual, retro and bold. Late 60’s groovy-ness, 70’s playboy mansions and early 80’s Miami vibes are celebrated in grand gestures. Trip back in time to the hedonistic daze.

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Island Azure 2019

Island Azure is awash with soft blues & dazzling deep oceanic tones. Perfectly teamed with turquoise, natural “woody” textures & pure white.

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Spice Road 2019

Where Desert Craft is about dusty arid landscapes, this trend is about the oasis. Palettes range from vivid to dusty and monochromatic. It’s a “drop of pop” into the desert.

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Island Verde 2019

Continuing the Crusoe theme, the ocean is overtaken by the shoreline. Natural fibres and weaving are key elements of this interior/exterior trend.

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Understand our Trend Intelligence

Be the first to know about emerging trends for home and lifestyle brands and our trend intelligence by registering here.

Where have we been seen?

Our product developments have been seen in these world-class retailers.

Testimonials

“Michael is a wonderfully inspiring international brand and product development "guru" when it comes to working within the homewares, furniture, and lighting arenas..”

Linda Simpson

Imagination Network

“Michael has highly developed skills in product development, which he manages through a series of meticulous processes ensuring product adaptation and alignment with target market as well as disciplined compliance with range assortment plans..”

Iain Campbell – Former Managing Director

Strandbags Group

“MC&Co's robust process of identifying and interpreting global trend is second to none. The level of detail in and commercial application of their process is profit focus and relevant from a market leading position. love their work..”

Danni Hosking Haley-Head of Homeware

Country Road

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