Zak! is famous in Europe for dinner-ware, drink-ware, trays, kitchen prep. and giftware items. The team was struggling to create an updated product direction.
MC&Co were approached to re-invigorate their product collection for the European market.
The Brand Work
Using our Trend Intelligence, we identified which trends were relevant to the brand and it’s customer.
The Product Work
In collaboration with our client, we created innovative artwork, latest textures and a layered aesthetic to produce a reinvigorated product range. The collection was not only seasonally relevant but also addressed the geographical and cultural sensitivities within Europe.
MC&Co created emotive marketing video’s using studio photography.