Zak! Designs is a leading US brand with an enviable history of creating and producing industry leading licensed children’s dinner ware and drink ware.
Zak! identified the need for an updated image for their adult tabletop collections. They asked MC&Co to renovate their brand and to create new product collections. We collaborated with Zak! to create 500 new products in 12 weeks.
The Brand Work
MC&Co worked closely with the executive teams within Zak! We created a simple business and brand structure. The structure spoke to the wide range of product types sold by Zak!
The Product Work
We worked with the product teams to realign their current collection. Inspiring their customers with a new product concept was paramount.
The Presentation Work
MC&Co simplified Zak!s marketing messages through informative imagery and video.