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Zak! Designs USA

Zak! Designs is a leading US brand with an enviable history of creating and producing industry leading licensed children’s dinner ware and drink ware.

The Project

Zak! identified the need for an updated image for their adult tabletop collections. They asked MC&Co to renovate their brand and to create new product collections. We collaborated with Zak! to create 500 new products in 12 weeks.

The Brand Work

MC&Co worked closely with the executive teams within Zak! We created a simple business and brand structure. The structure spoke to the wide range of product types sold by Zak!

The Product Work

We worked with the product teams to realign their current collection. Inspiring their customers with a new product concept was paramount.

The Presentation Work

A sample of the imagery for Zak!style

MC&Co simplified Zak!s marketing messages through informative imagery and video.

Our Projects

Discover how we have collaborated with businesses to help them develop innovative strategies that align product, brand, marketing, target audiences, and latest trends.




Latest Articles

Our team has many years of experience in marketing, branding, product development, and more. Learn from our experience marketing products and building successful global brands…




Trend

We help you make sense of trend. Enjoy a preview of our home lifestyle trend intelligence. Discover how the right strategic trend decisions will help your business grow.


Colour/s of the year

Colour of the year, or Color of the year…there are always more than one.

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2nd Gen Asia

2nd Gen Asia (or 2GA) style adopts the cultural cues from the worlds fastest growing economies. European contemporary design, Japanese clean lines, Singaporean sensibilities & Chinese nuances come together.

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Kooky Kitsch

Eclectic, individual, retro and bold. Late 60’s groovy-ness, 70’s playboy mansions and early 80’s Miami vibes are celebrated in grand gestures. Trip back in time to the hedonistic daze.

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Island Azure 2019

Island Azure is awash with soft blues & dazzling deep oceanic tones. Perfectly teamed with turquoise, natural “woody” textures & pure white.

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Understand our Trend Intelligence

Be the first to know about emerging trends for home and lifestyle brands and our trend intelligence by registering here.

Where have we been seen?

Our product developments have been seen in these world-class retailers.

Testimonials

“Michael is a wonderfully inspiring international brand and product development "guru" when it comes to working within the homewares, furniture, and lighting arenas..”

Linda Simpson

Imagination Network

“Michael has highly developed skills in product development, which he manages through a series of meticulous processes ensuring product adaptation and alignment with target market as well as disciplined compliance with range assortment plans..”

Iain Campbell – Former Managing Director

Strandbags Group

“MC&Co's robust process of identifying and interpreting global trend is second to none. The level of detail in and commercial application of their process is profit focus and relevant from a market leading position. love their work..”

Danni Hosking Haley-Head of Homeware

Country Road

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