The name says it all: The new European aesthetic. Primarily driven from Spain, Portugal and Italy. With distinct forms and palettes, this playful trend is the toast of the continent.
Spearheaded by designers Jaime Hayon, Patricia Urquiloa & India Mahdavi, this emerging trend is gathering momentum. Capsule forms, terrazzo, arches and circular forms are being favoured by leading interior publications and product developers’ worldwide. Look for unconventional design and curved dominance.
So, what does this all mean?
Discover how we can help your home and lifestyle brand confidently own and deliver commercially successful trends by talking to our team today.