When to Introduce & When to Exit a Trend?

January 12, 2018

When is the right time to introduce a new trend to market? When is a good time to exit a trend?

Knowing the answers to these questions is vital if you’re to keep ahead of the curve on trends and styles. If you know when a trend is on the rise you can shift priorities in your manufacturing and product development base, and as retailers you know where and how to invest so you achieve a big return on investment and stay in business. With good information you can remain busy, in business and turning over a profit.

So how can you tell where the new trends are coming from, and where the old trends are going?

The simple answer is by trusting MC&Co. They have developed a rock solid system, their MC&Co Trend Cycle, which has been developed over numerous years, with knowledge and real world experience.

Trends exist in one of three categories:
– EDEM
– Existing or
– Enduring

EDEM stands for-

EMERGING: a trend which is new and is just entering the design spectrum. An example of this is the Memphis Trend, a trend began in Italy in the 1980’s by some designers listening to Bod Dylan. It is characterised by bold colours, geometric shapes and is re-emerging today.

 

DECLININGWhen a trend has reached beyond its peak performance and desire. Consumers are aware of it, and are overexposed to it. While the sales may be slowing down and the focus is on new styles, there can still be profit to be made from some declining trends, if you market and plan intelligently.

 

EVOLVING– this is where a trend is changing and evolving into a new style while maintaining the core values of the original style. Scandi, which is a derivative of ‘Lagom’ or ‘just enough’, started with cold Nordic colour scheme. However, it is now moving towards a warmer colour scheme a more feminine, cocooning colour trend, more soothing called “Hygge”, a Danish word meaning a feeling or moment of being alone or with friends, and being cosy, or in a charming place.

MARRYINGthis is where two trends evolve into a similar style and become one style.

 

The second category for trends is EXISTING.

These trends have a proven consumer appeal and commercial value. A trend In this category has almost hit its peak popularity and are ‘safe’ trends in regards to commercial appeal.

These trends are safe trends when it comes to manufacturing, and for filling retailer space. Customers are still aware of the trend, and with the right motivation, can envision these trends in their lives and their homes.

 

And the third category is ENDURING.

These styles have stood the test of time. You can be sure that these trends sell and remain popular while others come and go.

They can evolve and change styles over the years, but their core values stay the same. Continual production and distribution of these trends will reap rewards for your business.

So what does MC&Co do with this information and how does all this help you? We map the position of each trend on a life cycle chart. We know where each trend is by extensive global and local research of markets, producers and consumer sentiment. We match this against commercial value and our client-consumer trend matrix.

From all this we can advise you when is the best time to invest in product development, when is the best time to shift the focus of your manufacturing to maintain a good profit margin. We can help you with strategies, marketing, branding and more, to take advantage of the new styles coming to market. This will drive production, sales and most importantly- profit.

Does this sound good to you? Do you think your business could benefit from the MC&Co touch? Let’s continue the conversation. Email –hello@mcandco.com.au and let’s start talking about the next big thing.