We love Byron Esencia. Here we are working on the world stage with international manufacturers and governments, and we can still do great things for local businesses. Byron Esencia is a mum with a passion for hand-made natural skincare products. She asked us to rebrand her business, which she had just bought.
The Brand Work
MC&Co. worked closely with her and workshopped a new brand essence, a new personality, and image.
The Product Work
We simplified and streamlined what she had to offer, sorting her products into understandable segments. This created easy explanations and helped with online sales. It also helped with her offline sales, helping customers choose products which were right for them.
The Presentation Work
We produced new logos and new packaging, all colour coded for skin types, improving the overall brand experience. We also worked with her web developer to create an updated website that reflected this new brand image and story, the new essence and her personality.