Zak! Designs is a leading US brand with a long track record in producing licensed children’s dinnerware. Disney films and animated characters, popular TV shows, all put onto kitchenware and homeware aimed at the younger members of the family.
What they wanted was an updated image for their adult tabletop collections. They came to MC&Co. to have us help renovate their brand and reinvigourate and create new product collections. We also reimagined the presentation of the brand and its adult-focused products.
The Brand Work
MC&Co. worked with the executive teams within Zak! and created a beautifully clean business and consumer brand based structure. It spoke to the wide range of product types sold by Zak!.
The Product Work
Working with the Board of Directors and relevant teams, MC&Co. created a simple, business and consumer based brand structure that spoke to the vastly different product types sold. The result was a sub-brand.
The Presentation Work
In collaboration with the marketing teams, MC&Co. revitalised simple marketing messages through exciting lifestyle relevant imagery and video for social media and zak.com.